#2 Why give your eBook away? To make a profit
of course!
- Bluedolphin Crow
#3 5 Tips To Create A Kick-Butt Mini-Course That
Pulls In Thousands of Rabid Subscribers... in
a Flash!
- Jim Edwards
#4 Double listings at Google
- David Leonhardt
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#1 How CEO's Can Use Axiology To Improve The Bottom
Line
Part I
-----------------------------------------------------------
Date sent: Tue, 3 Aug 2004 12:19:49 -0700
From: John Beaton and Mitch Axelrod
Reply To: Virtual-Consulting@topica.com
How CEO's Can Use Axiology To Improve The Bottom
Line
In today's fast-paced business world, CEO's are
trying to keep
up with change and adapt to the global marketplace,
constantly
searching the horizon for an edge over the competition.
One thing they overlook is very close to home.
In fact it is
just down the hall from them.
It's their very own employees.
By learning how to unlock the hidden potential
of your employees and
executives you can create multiple leverage points
for your business
that your competition cannot duplicate because
it's unique to you.
Your employee mix is yours and yours alone. You
owe it to your
company to get the best from your employee's;
their minds, their strengths and their keen abilities.
Imagine if all employees utilized all their strengths
and could
know and understand the roadblocks that hold them
back? Playing
at the "top of their game" they would
make better decisions for
the company, help reduce expenses and contribute
to higher
profits.
So much can be achieved by simply knowing a person's
strengths.
It can help build confidence in their ability
to make and carry
out decisions. It's as critical to know the areas
in which they
need help. Create an atmosphere where people are
not afraid to
ask for help or guidance.
Employees become more willing to ask for help
before a situation
becomes critical if they accept, that like others,
they are not
perfect and nobody really "knows it all".
This fear of asking for
help holds people back and stunts the growth of
companies. When
nothing holds a person back, he/she can surge
forward with the power
and confidence of someone on a mission.
So the question to ask is, "How do we structure
a program for
our people to discover their true strengths and
their roadblocks to
achievement?"
The answer is a little known science called Axiology,
the study
of values and judgments. The Value Profile is
the tool of
Axiology that unlocks a person's hidden value.
It reveals how
you can make better decisions based on how you
think and what you
value.
Here is a scenario to give you an idea on how
Axiology and the
Value Profile help CEO's obtain greater leverage
from an
employee's strength.
The CEO, lets call him Richard, has to make a
tough decision. He needs
to expand his company in order to keep ahead of
the competition.
Richard decides to put someone in charge of a
Special Projects team to
determine where the company's best opportunities
for the future are.
Using the Value Profile, Richard can accurately
measure and
compare possible candidates for the position.
There are 120
different critical areas with pinpoint and objective
information that
can be obtained from each individual.
The first section of the report determines a
person's skill in
Deciding What Needs to Be Done. This report measures
a
candidate's ability to decide what issues are
relevant and what
issues require attention. The findings would provide
insight on
the candidate's ability to rely on analytical
as well as "gut"
instincts, both critical allies to executives
making important
decisions.
The profile also provides laser accuracy into
how well a
candidate "sees the big picture" and
how the pieces of the
picture fit together to make a whole.
Added insights include measuring ability to use
practical
thinking and the ability to project a goal into
the future and
develop a plan to attain it.
In the second section of the report, Developing
a Strategy,
Richard gains insights on the candidate's ability
to plan and
manage the project. This is the only tool that
provides you with
specifics of how each candidate can plan for consequences
of actions
and decisions, and how he reacts to crises. As
a CEO, it's more
important than ever for you to know which candidate
best knows how to
quickly identify the source of a problem and the
factors relating to
the problem.
You can know which candidate has the best combination
of skills
to manage the project and move your company forward
if you know
who has the ability to come up with alternative
solutions for
problems and who can control the flow of events.
But it doesn't stop there. You can take an even
closer look at
your selection of candidates. In the third section
of the report you
take out your magnifying glass and see the management
abilities of the
candidates.
Utilizing this section of the report, Richard
can benchmark each
candidate's ability to identify problems and critical
issues. You know
how well they can determine what needs to be done
and whether or not
they know how to do it in the most effective manner.
Another component of the report tells you if
they can determine
and understand what is needed to carry out your
objectives,
whether they are clear about potential problems
and the
abilities of their people to resolve those situations.
The last part of this section provides Richard
with a clear
picture of which candidates are best equipped
to create an
efficient process or manage a system that others
can follow.
These are a few of the many insights Axiology
and the Value
Profile can provide Richard and other CEO's who
want to fulfill
the vision they have for the future of their company.
There's more to come; this is the first part
of a three part
article series. In the second article Richard,
our
CEO, will discover how he can assess the candidates'
organizational abilities, inner drive to succeed,
and how much
of a self-starter each candidate is.
(c) 2004, Team Results Inc. and Axelrod &
Associates, All rights in
all media reserved. Reprint rights granted so
long as the article and
the by-lines are reprinted intact.
Mitch Axelrod is the Author of the new book,
"The NEW Game of
Business" and consults with Fortune 500 companies.
Contact
win@thenewgame.com
or call 800-7 AXELROD (800-729-3576).
John Beaton has a driving passion to help Executives
and
business become of higher service to others and
his favorite tool is
the Value Profile. More information is available
at
http://www.ceocoachingsolutions.com
or send your questions to
questions@ceocoachingsolutions.com
-----------------------------------------------------------
#2 Why give your eBook away? To make a profit
of course!
-----------------------------------------------------------
Date sent: Sat, 7 Aug 2004 02:55:22 -0700 (PDT)
From: Bluedolphin Crow <bluedolphincrow@yahoo.com>
Reply To: Virtual-Consulting@topica.com
Why give your eBook away? To make a profit of
course!
Aho Aniish Na Everyone!
So, you've written your eBook. It has taken a
lot of
hard work and dedication. The first impulse at
this
point is to determine how much to sell you eBook
for.
Now, before you start down that path lets take
a
detour for a minute.
Ask yourself this question. What is the end result
you want to accomplish from your eBook? Do you
want a
traffic generator? Are you looking for backend
sales from
affiliate programs within your eBook?
If you have a non-fiction eBook and answer yes
to
either one or both of these questions, you might
consider
giving your eBook away instead of selling it out
right.
Free eBooks are great traffic generators and backend
sales machines. You can actually make a great
profit from
giving your eBook away.
How you ask?
Let me show you.
Let's take making a profit for a minute.
Let's say you have 2 or more backend affiliate
programs within your eBook to be conservative.
Let's also say
you earn 10.00 profit from each one.
Now, experts tell us we should receive 1 to 2
%
returns on our page views. So for every 100 people
who read
your sales letter you will sell 1 to 2 eBooks.
And for
every 100 sales you will have 1 to 2 back end
sales.
Ok, stay with me here. If you give your eBook
away
the numbers of course change. For every 100 people
who
read your free eBook sales letter you will give
away 50
eBooks to be conservative. Out of those 50 eBooks,
5 people
decide to give it away also. And so it builds
from here.
I am not going to bore you with a triangle of
sales
illustration nor am I going to require you to
do any
math.
I think you can see from my illustration where
I am
going.
The more eBooks you give away, the more other
people
will be giving them away and the more backend
sales you will
have.
The free eBooks pick up and keep the momentum
going a
lot faster which results in both more traffic
and more
backend sales.
Here' s a good rule of thumb to help you in your
Decision making. If you are helping people to
better
understand a business oriented subject, then you
should consider
giving your eBook away and let the viral marketing
numbers
help you.
However, if you are writing an eBook about a secret
marketing formula, then you should sell the eBook
to keep the
perceived value high.
Remember. If you are looking for traffic generation
and/or back end sales as your main focus, then
you will make
a much larger profit by giving your eBook away!
Have a great week.
Blessings
Bluedolphin Crow
About the Author
Bluedolphin Crow Ph.D. is the author of an eBook
called: eBook-Marketing-Secrets-Revealed! Reserve
your copy
Now: http://www.ebook-marketing-secrets-revealed.com
"How to eBooks" - Free eZine: http://www.lostdazedandconfused.com
=====
Bluedolphin Crow
FREE, Spam-Proof, Biz-Op Leads
http://www.theoptinlist.com/sites/bluedolphin
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-----------------------------------------------------------
#3 5 Tips To Create A Kick-Butt Mini-Course
That Pulls In Thousands of Rabid
Subscribers... in a Flash!
-----------------------------------------------------------
Date sent: Mon, 9 Aug 2004 19:22:08 UT
From: Jim Edwards
Reply To: Virtual-Consulting@topica.com
======================================
5 Tips To Create A Kick-Butt Mini-Course
That Pulls In Thousands of Rabid
Subscribers... in a Flash!
© Jim Edwards - All Rights Reserved
======================================
One of the fastest ways to develop, build, and
grow your own
list of subscribers is to develop a "mini"
course with an
incredibly compelling promise.
I have personally used "mini" courses
to build lists of
several thousand subscribers in as little as a
week.
A "mini" course is simply a series
of e-mail's where you
teach people a specific skill, set of skills,
or reveal
other information they really want to know.
In the process of providing this focused, valuable
information, you prove to your subscribers that
you are THE
expert in a particular area - and, you also encourage
people
to pay you to get even BETTER information from
ebooks and
information products you've either written or
recommend.
An example of a "mini" course offer
I've used with great
success is the free mini course at
=> http://hop.clickbank.net/?MSDClick/7dayebook
that appears in the exit pop up window when you
leave the
site. The promise of this "mini" course
is strong and
compelling.
Here's what it says...
FREE eBook Mini-Course
"How to Write and Profit from your own eBook...
while you're still young enough to enjoy it!"
All the registration page asks for is first name
and email
address... and this mini-course has generated
thousands of
subscribers!
So here's the basic formula in a nutshell:
Strong promise+ low risk+ high perceived reward=
Subscribers
Now, if you'd like to build your own list of
rabid
subscribers, here are 5 sure-fire tips for creating
a mini-
course that truly kicks butt!
Tip #1 - The Promise
If you want to launch a successful mini-course,
target an
audience with a specific need and then make them
the biggest
possible promise you can deliver on.
People are pressed for time and rarely see as
much value in
something they get for free as opposed to something
they pay
a lot of money for.
Add to this the fact that the Internet gets more
and more
crowded everyday and you can see that the best
offers are
the ones that grab people's attention by making
a benefit-
driven promise they can't resist.
Even though you offer your mini-course for free,
you still
must SELL people on WHY they should pay you with
their time
and attention.
Example: If you want to do a mini-course on real
estate
investing, look for the biggest and best promise
you can
make for people.
Let's look at these various promises for identical
mini-
course content:
Good: How to make a fortune in foreclosures.
Better: How to find and buy a profitable foreclosure
within
2 weeks.
Best: How to find and buy a profitable foreclosure
property
in your area within 2 weeks - using none of your
own money!
** The promise you make has everything to do
with whether or
not people sign up. IMPORTANT: After they sign
up, make sure
you deliver on the promise.
Tip #2 - Don't reinvent the wheel
Look for existing content - your own or other
people's - you
can adapt directly or indirectly into the mini-course.
Hey, I understand you're busy... I'm busy too!
Why would you want to spend 2 days coming up
with all the
content for your mini-course if you already have
past
information you can adapt!?
If you don't have any existing material, then
find someone
else who has written an article and use that for
part of
your mini-course - with their permission of course.
You'd be surprised at all the pieces of the puzzle
that are
out there independently which you could combine
into a great
mini-course without nearly the mountain of effort
you might
expect.
Tip #3 - Give yourself lots of chances to make
money
One way to build more value into your mini-course
and make
sure people hang onto your messages instead of
deleting them
is to put lots of quality links into your mini-course.
This allows people to get additional information
on specific
aspects of the mini-course.
Some of those links can be to free resources,
others to
resources where you earn an affiliate commission,
and still
others to your own products and services.
The more links you have that actually contribute
to your
students learning the subject of your mini-course
and
fulfilling the promise you made to get them to
sign up, the
better your chances of them clicking those links.
If you create lessons people save for future
reference
because they have great links in them, you'll
make more
money!
For an example look no further than your "in-box"!
Almost
everybody has email messages they've saved from
other people
because they contain links to sites you want to
use now or
access in the future.
Tip #4 - Build anticipation for the next message
If you're going to take the time to put together
the mini-
course, wouldn't it be great of the majority of
people who
subscribed actually read your messages!?
If you want to launch a successful mini-course,
you've got
to rise ABOVE the noise of all the other email
messages
people receive every single day.
One way to do this is to always end each lesson
with a small
"ad" or excitement builder for the next
message. You do this
by really playing up a big benefit they'll receive
as a
result of reading the next message you promise
to send them.
Here's an example:
"The next and final installment in this
mini-course will
give you five tips for how to get 10,000 visitors
to your
website without spending a dime on pay-per-click
traffic! So
stay tuned for the next lesson in 2 days..."
It's a simple, yet very powerful way to build
anticipation
for the next message into EVERY message you send.
This simple step helps make them look forward
to the next
message so it gets read... not trashed!
Tip #5 - Tell them what they don't know!
If you're using the mini-course to promote a
product that
covers a much "bigger picture" of the
topic as a whole,
constantly remind people that the mini-course
is just a
"tiny piece" of the whole product.
Remind them of what else they need to know and
tell them if
they buy the product then they'll get this benefit,
and that
benefit, and even more specific information.
Remember, you didn't publish this mini-course
to practice
your typing skills! You are in this to make money,
to get
subscribers, and to make sales!
Once you deliver quality content that gives people
a real
taste of what's in store when they actually purchase,
then
it's time to close the sale... you deserve it!
--
Jim Edwards is a syndicated newspaper columnist
and the
co-author of an amazing new ebook that will teach
you how
to use fr^e articles to quickly drive thousands
of targeted
visitors to your website or affiliate links...
-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-
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-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-
-----------------------------------------------------------
#4 Double listings at Google
-----------------------------------------------------------
Date: Mon, 2 Aug 2004 10:47:58 -0400
From: David Leonhardt
Reply To: Virtual-Consulting@topica.com
Have you ever searched for something on Google
and noticed that a
website has a double listing - a main listing
and a second listing
indented - and wondered "Why?" And then
wondered, "How?"
Google lists up to two pages from a domain for
any given search. Most
likely, you already have two pages listed for
your major search terms.
Your pages might be listed at #14 and #456, in
which case they don't
show up together.
When two pages from the same domain show up on
the same SERP
(search engine results page), Google groups them
together. If your two pages are listed at #11
and #18, they will be grouped on the second SERP...assuming
Google's default of 10 results per page.
However, you can change your default number of
results in the
Advanced search preferences: http://www.google.com/advanced_search
.
Or you can make a one-time change by simply adding
"num=17&" or
"num=7&" (without quotation marks)
after "search?" in the SERP URL.
Here is an example of how a 9-result page URL
looks:
http://www.google.com/search?num=9&hl=en&ie=UTF-8&q=SEO+tips&btnG=Search&meta=
One of my client sites ( http://www.dotcom-monitor.com
) delivers web
site and network monitoring. As I write, it is
ranked #3 at Google
for "web site monitoring". One page
( http://www.dotcom-monitor.com/web-site-monitoring.asp
) specifically about web site monitoring is ranked
#4 for that term.
Actually, using the technique above, I learn
that the second page is
really ranked #7. How? I set num=7& and see
a double listing. I set
num=6& and the double listing goes away, bumped
to the second page.
Why does your competition merit a double listing
at the top of
Google's rankings and you don't?
Google wants to deliver results that are important
and relevant. In a
search for "apples", your site on baking
might have a very relevant
page and it might even be an important page (and
hopefully a tasty
one, too!). But your overall site is not as relevant
to apples as
some others. In a search for "baking",
however, you probably have
dozens of highly relevant pages, giving Google
lots to choose from.
I should note in the example above that most
of my client's site is
about web site monitoring, so it makes sense that
two or more pages
would rank very highly for such a term (except
that Google will list
only the top two).
Google gives my own happiness site (http://www.thehappyguy.com
) a
double listing for "happiness". The
second listing is my free "daily
happiness" ezine (http://www.thehappyguy.com/daily-happiness-free-ezine.htm
). Google could have chosen any of a few dozen
pages that are highly relevant to a search for
"happiness", but it chose the two that
other webmasters link to most often.
Both examples above are for major search terms
around which a site is
built. I have a page ranked #1 for "hairdresser",
but don't expect
Google to give my site a double listing. My site
is not about
hairdressers, it is about happiness.
What should you do if you want a double listing
for your website?
1. Make sure your website is about a specific
topic. "Things" is too
broad, unless you want people searching for "things"
to find you (And
quite a few people actually do search for "things"!).
2. You might have been told to optimize each
page of your site for
different search terms. That is good advice. Each
page should be
optimized for exactly what the page is about.
But if your website as
a whole is about a certain topic, make sure that
most of it is
optimized for that topic, too. Both your visitors
and the search
engines will better understand what you are about.
Make sure you have
plenty of pages of content related to your main
site theme.
3. Seek inbound links to several pages. Most
webmasters make the
mistake of seeking links only to their home page
and maybe to their
newsletter sign-up page. I sell four ebooks and
give away a free
ebook. I have two newsletters and an online class.
I have many
topical articles and a couple funny photos. I
seek links to anything
I think people might enjoy, and that tells search
engines my site has
depth.
4. Notice a common thread in the advice above.
Content is king. If
you have plenty good content, developed around
a major theme, and
webmasters want to link to it, double listings
are very possible.
5. Don't over-expect. Google will give double
listings only for major
themes, not for all 1,476 search terms your site
is listed for.
Why does Google give double listings? Who knows,
but as a searcher I
find it handy to see both the home page and a
highly-relevant deep
link.
How long will Google keep giving double listings?
Who knows, so this
is just a caveat that they could change their
policy the day after
this article is published.
ABOUT THE AUTHOR:
David Leonhardt is an SEO specialist and a freelance
writer: Contact
him at: mailto:info@thehappyguy.com
He is author of Don't Get Banned
by the Search Engines: http://www.thehappyguy.com/SEO.html
and Get
In The News: http://www.thehappyguy.com/publicity-self-promotion-report.html
as well as owner of a liquid vitamins store: http://www.vitamin-supplements-store.net
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