Why it Works

Before you understand the theory behind __PRODUCT_NAME__, you need to understand that:

a.  It does work.

b.  It is based on scientific marketing tests conducted by __PRODUCT_AUTHOR__ at Aesop.com over the last 8 years.

c.  It employs some of the same psychological marketing tactics as outlined in Mark's book MindControlMarketing.com.

d.  Of all the ways __PRODUCT_AUTHOR_FNAME__has discovered or invented  for getting website traffic, __PRODUCT_AUTHOR_FNAME__has found that visitors generated this way are the most receptive to your offers (be it to purchase, subscribe, join, whatever...)

With that said, let's get down to the theory.

There are many other methods that employ various uses of the same theories, but this has proven itself to be the best time and time again.

As we explained in the "How to Use" section (read that first before continuing - it takes just a second). __PRODUCT_NAME__ generates traffic for you with articles that you write.

Further, once you've written the article, it becomes a viral marketing tool by propagating itself.

So, what's the big deal?

Right - why not just submit the page for the product your selling to search engines and FFA sites?

Well, three reasons:

1.  Search engines won't give you as much traffic as you might think.  FFAs are even worse (some of the worst sources of traffic we've found).  You need to combine this with other more direct methods of getting traffic.

2.  If you create content that is of interest to your target audience that further leads to your product, you have generated a great number of points of contact.  The more good points of contact you have, the better.

3.  The frame of mind of your visitor is tantamount to the likelihood of them purchasing a product (or ignoring you).

For example, if you heard about a product from a friend who recommended it, you would be more likely to buy the product than if you had simply seen an advertisement for it on TV.

More on the psychology behind this in a minute...

First, let's look at the ways __PRODUCT_NAME__ gets people to visit your website.

Not only do we ask you to post the article and submit it to search engines, but we also ensure that your article is one that can be freely distributed.

We have found that simply offering people the opportunity to use your article in their publications (websites, newsletters, etc...) dramatically increased the distribution of your article.  The simple addition of the words "you may freely distribute this book if left intact including this copyright notice" is the key factor that led to __PRODUCT_AUTHOR__'s ebook Search Engine Tactics being downloaded more than million times.

Further, we've included in every article a tool that lets people tell their friends about the article.

HINT: The better and more informative your article is, the more likely it will be picked up by other publishers and forwarded from friend to friend.

Finally, perhaps the most effective method for getting your article seen by as many people as possible is to submit it directly via email to ezine (email newsletter) publishers.

Over time, you should develop a database of ezine publishers who publish articles about your area of interest.

We make this very easy for you by outputting your article in the form of an email you can send to publishers giving them permission to use your article in their publications (with ezine text and HTML format attachments).

HINT: When you send these notices to publishers, be sure to establish a real relationship with them, rather than blast it out to hundreds of publications blindly.  You'll get better results by sending it to 10 publishers with whom you've established a relationship than by sending it out blindly to 100 publishers.  Slowly build up your list over time and discover what the publishers are looking for.

The Psychology of __PRODUCT_NAME__

We have found that a recommendation from the author of an article (made in the author byline) is more likely to generate a receptive visitor than any other form of traffic.

Why?

It comes down to two basic psychological principles as outlined in Mark's MindControlMarketing.com.

    a. Framing

Remember that the frame of mind someone is in when they visit your site will to a great extent determine how receptive they are to your offering.

For a full explanation of this concept, you can refer to the main __PRODUCT_NAME__ site.

    b.  Obedience to Authority

As has been demonstrated time and again by various studies and experiments conducted by psychologists over the years, people are more likely to obey authority figures than anyone else.

Think about it.  Would you be more likely to take the advice of your doctor or your close friend?

Interestingly, studies have shown that even if your friend is a doctor himself, you're more likely to listen to a doctor you don't know.  Why?  Well, once someone becomes your friend, they tend to lose authority as you begin to see them more as humans than as experts.

People tend to accept almost anything written in print, if presented authoritatively, as gospel.  If you are the author of printed work (yes, even a simple article), you have established yourself as an authority.

Once you have established yourself as an authority, any recommendation you make is far more likely to be followed.

Summary

1.  You open up multiple points of contact for your product by creating articles which will also be of interest to potential customers for your product.

2.  These points of contact are multiplied by you getting the article distribution that is as wide as possible (published on as many sites as possible, found in search engines, distributed in ezines, etc...).  __PRODUCT_NAME__ outputs your article in the form of an email you can send to publishers (with ezine text and HTML format attachments).  It also automates the process of getting your article picked up in search engines.

3.  These points of contact are further multiplied by noting on the article that it can be freely distributed in any publication, if left intact.

4.  They are even further multiplied when friends pass the article on to friends.

5.  These points of contact are the most powerful of all, establishing you as an authority in your field.  People reading your recommendation in this context (if done exactly as our system does for you without variation) are more likely to buy (or subscribe, or join, or whatever) than in any other case.

This system is very simple, but extremely effective.

With __PRODUCT_NAME__, we take a process that used to take one to two days to complete and allow you to finish it in minutes.  We take a process that used to be difficult and laborious, and make it fun.

Finally, fine tuning the exact presentation of these articles for maximum result has taken years.  There are many subtle things in the way we've presented this information that will increase the results many times over.